Trump Memes Make Freight Great Again
Brand America Meme Once again
The Rhetoric of the Alt-Right
Textbook XIV, 258 Pages
Summary
As demonstrated by the 2016 presidential election, memes accept go the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a pregnant office in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors particular how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to pattern Alt-correct memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this volume argues that Alt-correct memes touch on the civilisation of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a machinery that proliferate white nationalism and exclusionary politics past spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-correct memes thus nowadays a significant threat to democratic praxis, one that tin begin to be combatted through a rigorous rhetorical assay of their power and influence. Brand America Meme Again illuminates the part of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has e'er seen, crafted, or proliferated a meme.
Excerpt
Table Of Contents
- Cover
- Title
- Copyright
- About the authors
- Near the volume
- This eBook can be cited
- Contents
- Figures
- Acknowledgments
- Introduction: Alt-Right Memes and Networks of Public Discourse
- Chapter one: The Origins of Alt-Correct Memes and Their Proliferation
- Chapter 2: Pepe the Frog and Iconic Assemblages
- Affiliate 3: Lulz: White Nationalism for the Digital Age
- Chapter 4: How the Alt-Right Moves: Memes as Tactical Circulation
- Chapter five: Silencing the Opposition: Memes equally Warfare
- Determination: The Coming Meme Battles
- Index
- Series alphabetize
Heather Suzanne Forest
and Leslie A. Hahner
Make America Meme Over again
The Rhetoric of the Alt-Right
PETER LANG
New York • Bern • Berlin
Brussels • Vienna • Oxford • Warsaw
Library of Congress Cataloging-in-Publication Data
Names: Woods, Heather Suzanne, writer. | Hahner, Leslie A., author.
Championship: Brand America meme over again: the rhetoric of the alt-right / Heather Suzanne Woods and Leslie A. Hahner.
Description: New York: Peter Lang, 2019.
Serial: Frontiers in political communication; vol. 45 | ISSN 1525-9730
Includes bibliographical references and index.
Identifiers: LCCN 2018044668 | ISBN 978-1-4331-5974-9 (hardback: alk. newspaper)
ISBN 978-1-4331-5975-half-dozen (ebook pdf) | ISBN 978-1-4331-5976-iii (epub)
ISBN 978-1-4331-5977-0 (mobi)
Subjects: LCSH: Correct-wing extremists—United States.
Memes—Political aspects—United States. | Social media—Political aspects—United States.
White supremacy movements—United states of america. | White nationalism—United States.
Presidents—United states—Election—2016. | Trump, Donald, 1946–
Nomenclature: LCC HN90.R3 W66 2018 | DDC 320.56/90973—dc23
LC record bachelor at https://lccn.loc.gov/2018044668
DOI 10.3726/b14436
Bibliographic data published past Dice Deutsche Nationalbibliothek.
Die Deutsche Nationalbibliothek lists this publication in the "Deutsche Nationalbibliografie"; detailed bibliographic data are available
on the Net at http://dnb.d-nb.de/.
© 2019 Peter Lang Publishing, Inc., New York
29 Broadway, 18th flooring, New York, NY 10006
www.peterlang.com
All rights reserved.
Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.
About the book
As demonstrated past the 2016 presidential election, memes take become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-correct. Memes are non only humorous shorthands or pithy assertions, but play a pregnant role in the machinations of politics and how the public comes to empathize and answer to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 ballot of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to pattern Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In item, this volume argues that Alt-right memes impact the civilization of digital boards and broader public civilization past stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are frequently hard to discern. Alt-correct memes thus present a significant threat to democratic praxis, one that tin can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and advice; political theorists; digital humanists; and anyone who has always seen, crafted, or proliferated a meme.
This eBook can be cited
This edition of the eBook can be cited. To enable this we have marked the start and end of a page. In cases where a word straddles a page break, the marking is placed within the give-and-take at exactly the same position as in the concrete book. This ways that occasionally a discussion might be bifurcated by this mark.
Acknowledgments
This projection began over a serial of frenetic text letters, each attempting to make sense of the new landscape of digital propaganda. Both of usa were trying to understand how our mediated friends and family unit members could autumn so hands for plain dubious persuasive tactics. Equally more information unfolded, we found that we, too, had been courted past such communiqués—this fourth dimension by (at least) targeted messages from Russia's Internet Research Agency. We also discovered that we were compelled to name and clarify what was happening—we could non sit down idly by and not use our skills to help citizens grapple with ongoing information wars. Our individual areas of expertise, historical uses of propaganda, visual rhetoric, digital ecosystems, and algorithmic amplification, enabled us a certain level of know-how, but also provided us enough background data to underscore how much more we, and the full general public, needed to learn virtually the new landscape of psychological operations. We accept learned much over the grade of this project. There is still much to discover and we hope that this project is a beginning, one that invests in areas of enquiry that require ongoing and robust analysis.
We have quite a few folks to thank for helping us complete this project. Commencement, we would similar to thank Kathryn Harrison, who saw potential in this project and kept united states invested in the piece of work and the vision of Peter Lang and the←11 | xii→ Frontiers in Political Communication series. We are also deeply indebted to Mitchell South. McKinney and Mary Due east. Stuckey. Both of these editors devoted themselves to bettering this project and understood our goals and insights—sometimes improve than we did. This project is stronger from their astute guidance and energetic support.
Colleagues at both of our home institutions have enabled the success of this book. At Baylor, Scott Varda was a precise editor who dropped everything to help us when we needed information technology. He is a champion of skillful scholarship and we could non accept finished this project without him. Fielding Montgomery and Alden Conner contributed pregnant fourth dimension and effort to helping usa stop this project. David Schlueter facilitated our efforts by finding us resources and time to do the piece of work. Martin J. Medhurst, as always, offered his wisdom and insights whenever we needed it. The Higher of Arts and Sciences as well supplied Leslie Hahner with exit time to appoint this book. Theresa Varney Kennedy, Kara Poe Alexander, and Beth Allison Barr bettered early on work for this project through their wonderful advice. The women's writing group started by Lisa Shaver buoyed this try when it could have rested in the doldrums of Leslie Hahner's associate professorship. At Kansas State Academy, the intellectual customs comprised of Soumia Bardhan, Soo-Hye Han, Tim Shaffer, Travis Smith, William James Taylor (JT), Darren Epping, and Craig Dark-brown inspired deep thinking about advice'due south democratic possibilities. Alex McVey critiqued early (and likewise late) drafts of several chapters, and challenged u.s.a. to carefully imagine a future, mediated politics. Greg Paul and Melissa Winkel supported the project logistically, oft in pivotal, backside-the-scenes ways. Jakki Mattson provided disquisitional research for chapters one and four, while also serving every bit a sounding lath for ideas. Colene Lind and Sarah Riforgiate gave really proficient advice. Natalie Pennington was a thoughtful interlocutor and advocate. Joe Koehle shared dank memes (and how to observe them). At the University of Northward Carolina, Chapel Hill, Kumi Silva provided excellent advice (as e'er).
Nosotros are also thankful to scholars beyond our field who helped us through productive conversations and advice. We are peculiarly grateful to Heather Ashley Hayes, Casey Ryan Kelly, Ryan Milner, Damien Pfister, Jonathan Carter, Rachel Wintertime, Emily Winderman, Atilla Hallsby, and Dustin Greenwalt. Equally well, Jennifer Coates Millard was an astute and rigorous copyeditor for early work in this project. We are too grateful for the legal services and advice of John Cook, who is brilliant and helpful, as per usual.←xii | thirteen→
This project is inspired past our students. It could not be without the scholarly fruit harvested from the relationships between teachers and students. In particular, students from Heather Woods' Contemporary Rhetorical Theory graduate class and undergraduate classes in Rhetoric in Western Thought and The Rhetoric of Social Movements studied memes alongside u.s.a., participating in the struggles and delights of rhetorically engaging an emerging genre of political discourse. Calvin Horne and Jeremy Williams shared with us several of the memes referenced in this book. Students in Leslie Hahner's Theories and Methods of Visual Advice supplied astute observations nigh digital propaganda. Nosotros have also learned from 1 another as instructor and student, each occupying both roles in various ways throughout our tenures. Nosotros proceed to learn from our students and endeavor to give them our very best insights on pressing matters. This work has helped us accomplish toward that stop and reminded united states to continually wrestle with the ever-changing atmospheric condition of late capitalism. Ultimately, and then, we dedicate this project to those who would fight for radical changes in the worlds in which we live, to the people'due south victory over hegemonic interests. We are far from that hereafter, only we can use our rhetorical skills to invent new pathways toward information technology.←xiii | xiv→ ←xiv | 1→
Introduction
Alt-Right Memes and Networks of Public Discourse
Heading into the 2018 midterms, a number of heavy-hitting financiers began to invest in the persuasive power of viral media. The New York Times reported that a wealth of enterprising liberals were raising money to fight for voters via those modes of communication at the forefront of political campaigns—spreadable content.one New organizations such as Stand Up America joined forces with older social media groups such every bit The Other 98 % and Borough Ventures to generate social media dispatches that might eternalize democratic candidates and issues. Reid Hoffman, one of the creators of LinkedIn, and Mark Pincus, of Zynga, founded Win the Future, a group aiming to plough "user-generated" messages into Washington, D.C. billboards.ii Social media users formed Facebook groups, Twitter hashtags, and Tumblr feeds to sway constituents. Companies hired meme designers to manner aspiring viral messages.three Such efforts demonstrate how the boxing for public opinion and political candidacies is focused on harnessing the opportunities of social media. Such investments follow the 2016 election in which conservative, often savage, memetic imagery played a significant part in the outcomes. Indeed, the vast majority of viral social media messages toward the end of the election were either pro-Trump or anti-Clinton.4 Post-election, bolstering the achieve of digital content entrenches the battle to win the hearts and clicks of voters.←1 | 2→
Details
- Pages
- XIV, 258
- ISBN (PDF)
- 9781433159756
- ISBN (ePUB)
- 9781433159763
- ISBN (MOBI)
- 9781433159770
- ISBN (Softcover)
- 9781433182051
- ISBN (Hardcover)
- 9781433159749
- DOI
- 10.3726/b14436
- Language
- English
- Publication date
- 2019 (Feb)
- Published
- New York, Bern, Berlin, Bruxelles, Vienna, Oxford, Wien, 2019. XIV, 258 pp., ix b/w ill.
Biographical notes
Heather Suzanne Woods (Writer) Leslie A. Hahner (Writer)
Heather Suzanne Woods is Assistant Professor of Rhetoric and Applied science at Kansas State University. Her enquiry centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Education Media Quarterly. Leslie A. Hahner is Acquaintance Professor of Communication at Baylor University. Her piece of work explores how the visual shapes public culture. She is the author of To Become an American. Her piece of work appears in the Quarterly Periodical of Spoken language, Communication and Critical/Cultural Studies, and other outlets.
Source: https://www.peterlang.com/document/1110908
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